Made By Yankees

The following tips and hints for web businesses should improve traffic to your site and provide a quick shopping experience for the consumer who is looking specifically for “Made in USA” products. Consider these points as the “Made in USA” consumer niche grows..

- Be up front, if all the products you make or manufacture are made in the USA, just say so. Put it on the front page. You want to do this for two reasons. First, it needs to be in plain site for the consumer. Secondly, the search engines won’t pickup your website for American made products when “Made in USA” is used in the search engine.

- The Headquarter information is nice, but that doesn’t necessesarily mean “Made in USA”. Make note of the actual manufacturing locations. Make note of all of them. The communites are likely proud of their work and a little recognition makes for good public relations. Again, it also tells the consumer it is “Made in USA”.

- When describing your products, state that it is “Made in USA”. Consumers aren’t always looking specifically for “made in USA” products when they are shopping but if it comes down to choosing between two different items. It is quite possible they will pick yours over the other if it specifically states “Made in USA”.

- If your website isn’t searchable, put a search feature on. Everyone is busy these days, no one has time to search an entire website. Plus, if you describe your products as noted above, then your customers can type in “Made in USA” and find exactly what they are looking for.

- Better yet, add a button to your website that will bring up all “Made in USA” products without the customer searching.

For those who currently use all five of these tips, Great Job! Your products were these easiest for me to verify the “Made in USA” status and will be the easiest for other consumers as well!